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Motivation and provocation themes are good to jolt a lackluster performance, but shouldn’t be used if your team is already doing a good job as it can come off as insulting. Use competitions that require participation and teamwork to add to the competitive atmosphere. Emphasize how you plan to hook a bigger share of customers and beat your biggest competitor. To avoid just tooting your own horn try to focus on leadership over simply gloating. Leading the packĮmphasize how your company is or is becoming the leader, how you got there, and how others are following in your footsteps. This provides a fun turnaround from the expected speeches from big influencers and executives. Portraits of successĬelebrate high performers by letting them shoot DIY videos, reenactments and spoofs. When morale is high and you’ve got big wins set your kickoff to appreciate and celebrate: 1.
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Once you’ve picked a theme from below, be sure to download our free Sales Kickoff Checklist to help you get started. To help you choose a sales kickoff theme, we’ve rounded up the 19 best themes and divided them up by emphasis. Tom explains that while, yes, you can touch on all of themes above, it’s important to choose only one as your main driver. They want to cover everything and as a result their sales kickoff ends up unfocused and ineffective. The single biggest mistake that sales kickoff experts like Tom Snyder at VorsightBP identify is that most organizers don’t focus on only one emphasis. In addition to providing entertainment, a sales kickoff theme should also focus your event on one emphasis: Celebration, Motivation, Provocation, or Information.
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You can use a variety of methods to increase engagement, such as storytelling, conversational presenting, and of course, a great sales kickoff theme. From boardrooms to TED talks, the ability to entertain your audience largely determines how effective your presentation will be. It has been clearly shown that an entertained audience is an engaged audience. While a lot organizers treat the theme as a gimmicky add-on, a theme can actually be a very powerful tool for retention of information.Īccording to the Sales Executive Council, sales reps forget up to 87% of the training content they receive just one month after their sales kickoff. A sales kickoff theme unifies your plans into one track toward your goals. Sales kickoff themes help presenters find the center of their message and get teams to find common ground to collaborate.