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"While social media does enable you to reach more people in a shorter span of time, the one-on-one, in person communication still provides a stronger connection." Take every opportunity you have to talk about your business. Each successful client is a link to another potentially successful client," says Kraun. "Most of my business comes through referrals. She recently spoke at a cultural event and said it was "a powerful speaking opportunity in front of a big crowd, the exact right audience for you, in a unique and memorable format." Sharon Kraun, former sustainability practice leader at Cohn, Overstreet & Parish Integrated Marketing in Atlanta has had to rely on the good old-fashioned way of person-to-person networking particularly for her start-up Marketing Matters. accept credit cards makes your online business more accessible to a greater number of potential clients and customers, hence, increasing your customer base. "Speaking engagements are a great way to network, which allows you more of a mass appeal," says Nuttall. Create a serious, comprehensive and consistent social media presence. It is easy for someone to forget an email, but it is much harder for someone to forget you, especially if you make an impression. As a top-billing headhunter, here are my five tips to increase your client base without compromising your rates. When you don’t give these customers a reason to stay, they’ll run into the open arms of the next available competition. A good way to increase your customer base is to work on putting customers at your disposal. Provide excellent customer service Charity begins at home. Dig Deeper: 30 Tips for Using Social Media in Your Business Diversifying Your Customer Base: Focus on Networking According to Caroline Nuttall, publisher of CHARLIE Magazine, "In a time when social media is king, real life, face-to-face networking goes a long way." Personal connections are a great way to increase your audience. Here are four simple ways to increase your customer base.